践行全球发展倡议、共建美好未来——茅台集团董事长丁雄军出席亚太经合组织工商领导人峰会并发表演讲

践行全球发展倡议、共建美好未来

Implementing the Global Development Initiative for a Better Shared Future

——茅台集团董事长丁雄军出席亚太经合组织工商领导人峰会并发表演讲

Speech by Ding Xiongjun, Chairman of Moutai Group, at the APEC CEO Summit

2022年亚太经合组织工商领导人峰会17日上午在泰国首都曼谷开幕，泰国总理巴育在峰会开幕式上致辞。茅台集团董事长、贵州茅台酒股份有限公司董事长丁雄军出席本次峰会，并做了题为“践行全球发展倡议、共建美好未来”的英文演讲。

On the morning of November 17, the opening ceremony of APEC CEO Summit 2022 was held in Bangkok, the capital of Thailand, with a speech by Prime Minister Prayuth Chan-ocha. Mr. Ding Xiongjun, Chairman of Moutai Group and Chairman of Kweichow Moutai Distillery (Group) Co., Ltd., delivered a speech in English entitled “Implementing the Global Development Initiative for a Better Shared Future”.

丁雄军首先介绍了茅台在亚太地区以及全球市场的基本情况。他提到，茅台作为世界蒸馏酒第一品牌，目前市值接近3000亿美元。从1953年出口到现在，茅台产品已销往64个国家和地区，其中亚太地区是主要市场。

In a brief introduction to Moutai's Asia-Pacific and global markets, Mr. Ding Xiongjun mentioned that Moutai, the world's most famous distiller, has a current market value of nearly $300 billion. Since 1953, Moutai has promoted its products to 64 countries and regions, with the Asia-Pacific region as its main market.

他认为，面对新的世界大变局，践行中国国家主席习近平提出的全球发展倡议，基于茅台的发展经验和实践，促进亚太贸易与投资的未来在于践行五个关键词，实现“五线”发展：

In the face of new great changes in the world, he advocated promoting the global development initiative proposed by Chinese President Xi Jinping. Starting from Moutai's experience and practice in development, he summarized five key words or five lines for the future development of trade and investment in the Asia-Pacific region

一是“蓝线”发展，聚焦“增长”。企业的发展蓝图依靠量的增长和质的提升。贵州茅台始终坚持品质第一，在美丽的赤水河畔核心产区科学扩大产能，在全球布局市场。

First, the growth-oriented “blue line”. The development of the enterprise depends on the simultaneous improvement of output and quality. Adhering to the principle of quality first, Kweichow Moutai scientifically expands its production capacity in the beautiful core production area by the Chishui River, and develops markets worldwide.

二是“绿线”发展，聚焦“可持续”。贵州茅台高度重视ESG，连续十年保护一条河（赤水河），连续十一年捐资超11亿元助学金，惠及超过21万名学生。正在建设“山、水、林、土、河、微（微生物）”生命共同体，永葆可持续发展的酿造环境。

Second, the sustainability-oriented “green line”. Attaching great importance to ESG theory, Kweichow Moutai has protected the Chishui River for 10 consecutive years and provided more than RMB 1.1 billion in financial aid to over 210 thousand students for 11 consecutive years. The community of shared live for " mountains, water, forests, soil, rivers and microorganisms" under construction is expected to maintain a sustainable brewing environment for Moutai.

三是“白线”发展，聚焦“创新”。白线，意为在白纸上书写新篇章。茅台，代表“国酿”工艺，我们用现代科技解码茅台神秘基因。我们拥抱数字化，连接商品和市场，虚拟和现实，国内和国外。茅台，成为现象级APP。茅台冰淇淋，风靡全中国。

Third, the innovation-oriented “white line”. White symbolizes infinite possibilities. Moutai represents China's traditional brewing techniques. With modern science and technology to decode the mysterious gene of Moutai, it uses digitalization to connect products and markets, virtual world and reality, domestic and overseas customers, and build a phenomenal APP. Moutai ice cream is the latest craze all over China.

四是“紫线”发展，聚焦“文化”。紫线，是建筑规划中文物保护线，引申为文化。茅台文化，是中国酒文化的极致，其历史可追溯上千年。茅台1915年巴拿马获得金奖，1935年见证红军四渡赤水，新中国成立以后更是见证了中外友好交往的许多重要历史时刻。

Fourth, the culture-oriented “purple line”. The purple line, as the protection line of cultural relics in the architectural planning, symbolizes culture. The thousand-year-old Moutai culture is the epitome of Chinese liquor culture. Moutai, which won the gold medal at the 1915 Panama Pacific International Exposition and witnessed the Red Army's four crossings of Chishui River in 1935, witnessed many historical moments of Sino-foreign friendship after the founding of New China.

五是“红线”发展，聚焦“安全”。核心是产业链供应链安全，通过强化全面风险管理，与贸易伙伴构建利益共同体、情感共同体和命运共同体，提升产业链供应链的韧性和安全，实现了持续稳健发展。

Fifth, the security-oriented “red line”. With the security of industrial chain and supply chain as the core, Moutai has enhanced the resilience of the two chains and maintained sustained and steady development by strengthening comprehensive risk management and building a community for trading partners with shared interest, emotion and future.

他表示，茅台愿与亚太工商企业一道，秉持开放、合作理念，共同酿造世界美好未来。

Mr. Ding Xiongjun conveyed Moutai's vision of building a better world together with industrial and commercial enterprises in the Asia-Pacific region on the basis of openness and cooperation.

随后，丁雄军董事长与世界贸易组织总干事高级顾问宇山智哉大使、国际商会秘书长约翰·丹顿先生、尚泰零售有限公司首席执行官Yol Phokasub先生一同参与了小组讨论，越南国家主席阮春福做主题演讲。

He then had a panel discussion with Amb. Tomochia Uyama, Senior Advisor to the Director General of World Trade Organization, Mr. John W.H. Denton, Secretary General, International Chamber of Commerce, and Mr. Yol Phokasub, Chief Executive Officer Central Retail Corporation. President Nguyen Xuan Phuc of Vietnam made a keynote speech.

在小组讨论环节，丁雄军董事长进一步介绍了茅台集团的发展经验和体会。在世界经济形势不明朗和不利因素增多的挑战下，茅台依然保持两位数以上的高增长，有赖于企业自身在产品服务提升、市场拓展和降本增效上所做出的努力。他进一步强调了发展和开放在亚太地区经济交流中的重要性，呼吁大家携手创造一个公平竞争、包容开放的亚太地区营商环境。

During the panel discussion, Mr. Ding Xiongjun further introduced the experience and understanding accumulated in the development of Moutai Group. Faced with such challenges as the uncertain world economic situation and the increasing adverse factors, Moutai still maintains a high double-digit growth rate, which is attributed to its improved product quality and services, expanded markets and successful cost reduction and efficiency increase. He stressed the importance of development and openness to economic exchanges in the Asia-Pacific region and called for joint efforts to create a fair, inclusive and open business environment in the region.

本次工商领导人峰会以“Embrace Engage Enable（拥抱 参与 赋能）”为理念，旨在恢复地区经济、社会和区域人民之间的合作，改善贸易、投资环境，共享创新成果，实现共同发展。

With the concept of "Embrace Engage Enable", APEC CEO Summit 2022 focuses on regional economic recovery, cooperation between societies, regions and people, improvement of trade and investment environment, sharing of innovative achievements, and common development.

亚太经合组织是亚太地区层级最高、领域最广、最具影响力的经济合作机制。亚太经合组织工商领导人峰会是亚太经合组织会议期间的一个重要论坛。

APEC is the highest-level, broadest and most influential economic and trade cooperation mechanism in the Asia-Pacific region. The APEC CEO Summit is one of the most influential meetings in the APEC calendar.